Tech Reps

What is BestCoast
all about?

A professional kayak store by paddlers, for paddlers.
At BestCoast Outfitters, we are dedicated to providing kayaking enthusiasts with a premier shopping experience all year long. As the only shop of its kind located in downtown Victoria, BC, we offer an extensive selection of top-tier kayaks, paddling gear, and accessories. What truly sets us apart, however, is our team of experienced kayakers, who are passionate about sharing their knowledge and expertise with our customers.

Our Mission

BestCoast's mission is to bridge the gap between online and retail shopping in the paddling industry by providing a wide variety of kayaking products, gear, and accessories, along with a comprehensive source of helpful tips and advice from top-class industry professionals. We also strive to ignite the same passion and excitement for paddling in others through our kayak training courses.

Our Vision

Our vision is to provide paddlers with high-quality and first-rate outdoor gear and to build an ever-growing community of kayakers who can rely on BestCoast as their ultimate source of information and support. We want to create a community of kayak experts by taking paddling enthusiasts and absolute beginners on a journey of skill, knowledge and confidence through our training courses.

Meet The Team

BestCoast's Staff Members

Lee Richardson

Founder/Owner

Lee is an inspirational business leader and professional sea kayak instructor with over 17 years combined in the educational and sea kayak industry. He has taught at Symposiums all over North America and teaches and guides regularly on the East Coast and West Coast. Guide and Instructor Trainer; Canada (PC) Level 4 Skills, PC Level 3 Instructor and Level 1 Instructor Trainer.

Asger Pjetursson

Store Manager

With years of experience in the paddling industry, Asger is a gear geek from Denmark with a passion for everything from paddling dynamic waters to getting into the technicalities of kayak designs. Asger is an experienced sea kayak instructor, has guided trips in Greenland and Antarctica, and he's really looking forward to paddling the kayak paradise of Vancouver Island!